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The marketer's handbookreassessing m...

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Young, Laurie, (1955-)

The marketer's handbookreassessing marketing techniques for modern business /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The marketer's handbookLaurie Young.
Reminder of title:	reassessing marketing techniques for modern business /
Author:	Young, Laurie,
Published:	Chichester, West Sussex :John Wiley and Sons,2011.
Description:	1 online resource (xix, 494 p.) :ill.
Subject:	Marketing.
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119206606
ISBN:	9781119206606 (electronic bk.)

The marketer's handbookreassessing marketing techniques for modern business /
Young, Laurie,1955-

The marketer's handbookreassessing marketing techniques for modern business /[electronic resource] :Laurie Young. - 1st ed. - Chichester, West Sussex :John Wiley and Sons,2011. - 1 online resource (xix, 494 p.) :ill.

Includes bibliographical references (p. 469-477) and index.

ISBN: 9781119206606 (electronic bk.)Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .Y7917 2011eb

Dewey Class. No.: 658.8

The marketer's handbookreassessing marketing techniques for modern business /
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020 $a 111920660X (electronic bk.)
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245 1 4 $a The marketer's handbook $h [electronic resource] : $b reassessing marketing techniques for modern business / $c Laurie Young.
250 $a 1st ed.
260 $a Chichester, West Sussex : $b John Wiley and Sons, $c 2011.
300 $a 1 online resource (xix, 494 p.) : $b ill.
504 $a Includes bibliographical references (p. 469-477) and index.
588 0 $a Print version record.
650 0 $a Marketing. $3 182957
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119206606

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000000132042

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EB HF5415 Y73 2011

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1 records • Pages 1 •
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http://onlinelibrary.wiley.com/book/10.1002/9781119206606

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