| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing Management /Philip Kotler, Kevin Lane Keller. |
| Author: |
Kotler, Philip. |
| other author: |
Keller, Kevin Lane, |
| Published: |
Essex, England :Pearson/Prentice Hall,2012. |
| Description: |
679, [127] p. :ill. ;28 cm. |
| Subject: |
MarketingManagement. |
| ISBN: |
9780273753360 |