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Marketing Management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing Management /Philip Kotler, Kevin Lane Keller.
Author:	Kotler, Philip.
other author:	Keller, Kevin Lane,
Published:	Essex, England :Pearson/Prentice Hall,2012.
Description:	679, [127] p. :ill. ;28 cm.
Subject:	MarketingManagement.
ISBN:	9780273753360

Marketing Management /
Kotler, Philip.

Marketing Management /Philip Kotler, Kevin Lane Keller. - 14th ed. Global ed. - Essex, England :Pearson/Prentice Hall,2012. - 679, [127] p. :ill. ;28 cm.

Includes bibliographical references and index.

ISBN: 9780273753360Subjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5415.13

Dewey Class. No.: 658.8 / K87 2012-1

Marketing Management /
LDR:00552cam 2200181Mu 4500 001 498778
008 170525s2012 enk g 000 0 eng d
020 $a 9780273753360 $q (pbk.)
020 $a 0273753363 $q (pbk.)
035 $a b1803360x
040 $a PCCU $b eng $c PCCU
042 $a nbic
050 0 $a HF5415.13
082 0 $a 658.8 $b K87 2012-1
100 1 $a Kotler, Philip. $3 217351
245 1 0 $a Marketing Management / $c Philip Kotler, Kevin Lane Keller.
250 $a 14th ed. Global ed.
260 $a Essex, England : $b Pearson/Prentice Hall, $c 2012.
300 $a 679, [127] p. : $b ill. ; $c 28 cm.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Management. $3 200067
700 1 $a Keller, Kevin Lane, $d 1956- $3 306535

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2 records • Pages 1 •
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320000693319

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HF5415.13 K87 2012

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320000693632

西方語文圖書區(四樓)

1圖書

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HF5415.13 K87 2012 c.2

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2 records • Pages 1 •
1

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