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The new advertisingbranding, content...

Brown, Ruth E. ((Professor of advertising))

The new advertisingbranding, content, and consumer relationships in the data-driven social media era /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The new advertisingRuth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
Reminder of title:	branding, content, and consumer relationships in the data-driven social media era /
other author:	Brown, Ruth E.
Published:	Santa Barbara, Calif. :Praeger,2016.
Description:	1 online resource (2 v.) :ill.
Subject:	Advertising.
Online resource:	http://ebooks.abc-clio.com/?isbn=9781440833434
ISBN:	9781440833434 (e-book)

The new advertisingbranding, content, and consumer relationships in the data-driven social media era /
The new advertisingbranding, content, and consumer relationships in the data-driven social media era /[electronic resource] :Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. - Santa Barbara, Calif. :Praeger,2016. - 1 online resource (2 v.) :ill.

Includes bibliographical references and index.

v. 1. Traditional advertising transformed -- v. 2. New media, new uses, new metrics.

ISBN: 9781440833434 (e-book)Subjects--Topical Terms:

191710
Advertising.

LC Class. No.: HF5823 / .N4475 2016

Dewey Class. No.: 659.1

The new advertisingbranding, content, and consumer relationships in the data-driven social media era /
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245 0 4 $a The new advertising $h [electronic resource] : $b branding, content, and consumer relationships in the data-driven social media era / $c Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
260 $a Santa Barbara, Calif. : $b Praeger, $c 2016.
300 $a 1 online resource (2 v.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a v. 1. Traditional advertising transformed -- v. 2. New media, new uses, new metrics.
650 0 $a Advertising. $3 191710
650 0 $a Internet advertising. $3 208231
650 0 $a Internet marketing. $3 208232
650 0 $a Social media. $3 465899
700 1 $a Brown, Ruth E. $c (Professor of advertising) $3 777356
856 4 0 $u http://ebooks.abc-clio.com/?isbn=9781440833434