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Marketing in and for a sustainable s...

Malhotra, Naresh K.

Marketing in and for a sustainable society

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing in and for a sustainable societyedited by Naresh K. Malhotra.
other author:	Malhotra, Naresh K.
Published:	Bingley :Emerald Group Publishing,2016.
Description:	1 online resource (xvi, 229 p.)
Subject:	Marketing.
Online resource:	http://www.emeraldinsight.com/doi/book/10.1108/S1548-6435201613
ISBN:	9781786352811 (electronic bk.)

Marketing in and for a sustainable society
Marketing in and for a sustainable society[electronic resource] /edited by Naresh K. Malhotra. - 1st ed. - Bingley :Emerald Group Publishing,2016. - 1 online resource (xvi, 229 p.) - Review of marketing research,v. 131548-6435 ;. - Review of marketing research,v. 13..

Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Väistö.

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

ISBN: 9781786352811 (electronic bk.)Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .M37 2016

Dewey Class. No.: 658.8

Marketing in and for a sustainable society
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245 0 0 $a Marketing in and for a sustainable society $h [electronic resource] / $c edited by Naresh K. Malhotra.
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260 $a Bingley : $b Emerald Group Publishing, $c 2016.
300 $a 1 online resource (xvi, 229 p.)
490 1 $a Review of marketing research, $x 1548-6435 ; $v v. 13
505 0 $a Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Väistö.
520 $a This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.
588 $a Description based on print version record.
650 0 $a Marketing. $3 182957
650 0 $a Sustainability. $3 376755
700 1 $a Malhotra, Naresh K. $3 230645
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856 4 0 $u http://www.emeraldinsight.com/doi/book/10.1108/S1548-6435201613