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Marketing management :analysis, planning, implementation, and control /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing management :Philip Kotler.
其他題名:	analysis, planning, implementation, and control /
作者:	Kotler, Philip.
出版者:	Upper Saddle River, NJ :Prentice Hall,c1997.
面頁冊數:	789, [49] p. :ill. (chiefly col.), maps ;26 cm.
標題:	MarketingManagement.
ISBN:	0132435101 (case)

Marketing management :analysis, planning, implementation, and control /
Kotler, Philip.

Marketing management :analysis, planning, implementation, and control /Philip Kotler. - 9th ed. - Upper Saddle River, NJ :Prentice Hall,c1997. - 789, [49] p. :ill. (chiefly col.), maps ;26 cm. - The Prentice-Hall international series in marketing.. - Prentice-Hall international series in marketing..

Includes bibliographical references and indexes.

1. Assessing Marketing's Critical Role in Organizational Performance -- 2. Building Customer Satisfaction Through Quality, Service, and Value -- 3. Winning Markets Through Market-Oriented Strategic Planning -- 4. Managing Marketing Information and Measuring Market Demand -- 5. Scanning the Marketing Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business Buying Behavior -- 8. Analyzing Industries and Competitors -- 9. Identifying Market Segments and Selecting Target Markets -- 10. Differentiating and Positioning the Market Offering -- 11. Developing New Products -- 12. Managing Life-Cycle Strategies -- 13. Designing Marketing Strategies for Market Leaders, Challengers, Followers, and Nichers -- 14. Designing and Managing Global Marketing Strategies -- 15. Managing Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17. Designing Pricing Strategies and Programs.

ISBN: 0132435101 (case)

LCCN: 96001649Subjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5415.13 / K64

Dewey Class. No.: 658.8

Marketing management :analysis, planning, implementation, and control /
LDR:01924cam 2200277 a 4500 001 515561
003 OCoLC
005 20120827022734.0
008 180201s1997 njuab b 001 0 eng
010 $a 96001649
020 $a 0132435101 (case)
020 $a 9780132435109 (case)
020 $a 0132613638 (pbk.)
020 $a 9780132613637 (pbk.)
035 $a (OCoLC)34243516 $z (OCoLC)326882074
035 $a .b41449320
040 $a DLC $b eng $c DLC $d UBA $d NLGGC $d BTCTA $d YDXCP $d BAKER $d UAB $d ZWZ $d DAC $d OCLCQ $d TULIB
042 $a nbic
050 4 $a HF5415.13 $b K64 $y 1997
082 0 0 $a 658.8 $2 20
100 1 $a Kotler, Philip. $3 217351
245 1 0 $a Marketing management : $b analysis, planning, implementation, and control / $c Philip Kotler.
250 $a 9th ed.
260 $a Upper Saddle River, NJ : $b Prentice Hall, $c c1997.
300 $a 789, [49] p. : $b ill. (chiefly col.), maps ; $c 26 cm.
490 1 $a The Prentice-Hall international series in marketing.
504 $a Includes bibliographical references and indexes.
505 0 $a 1. Assessing Marketing's Critical Role in Organizational Performance -- 2. Building Customer Satisfaction Through Quality, Service, and Value -- 3. Winning Markets Through Market-Oriented Strategic Planning -- 4. Managing Marketing Information and Measuring Market Demand -- 5. Scanning the Marketing Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business Buying Behavior -- 8. Analyzing Industries and Competitors -- 9. Identifying Market Segments and Selecting Target Markets -- 10. Differentiating and Positioning the Market Offering -- 11. Developing New Products -- 12. Managing Life-Cycle Strategies -- 13. Designing Marketing Strategies for Market Leaders, Challengers, Followers, and Nichers -- 14. Designing and Managing Global Marketing Strategies -- 15. Managing Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17. Designing Pricing Strategies and Programs.
650 0 $a Marketing $x Management. $3 200067
830 0 $a Prentice-Hall international series in marketing. $3 786081