| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing management :Philip Kotler ... [et al.] |
| Reminder of title: |
an Asian perspective / |
| other author: |
Kotler, Philip. |
| Published: |
Singapore :Pearson Education South Asia Pte Ltd,2013. |
| Description: |
874 p. :col. ill. ;28 cm. |
| Subject: |
MarketingManagement. |
| ISBN: |
9810687974: |