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A framework for marketing management /

~

Kotler, Philip.

A framework for marketing management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A framework for marketing management /Philip Kotler.
Author:	Kotler, Philip.
other author:	Kotler, Philip.
Published:	Upper Saddle River, N.J. :Prentice Hall,c2001.
Description:	xv, 352 p. :ill. ;24 cm.
Notes:	"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
Subject:	MarketingManagement.
ISBN:	0130185256

A framework for marketing management /
Kotler, Philip.

A framework for marketing management /Philip Kotler. - Upper Saddle River, N.J. :Prentice Hall,c2001. - xv, 352 p. :ill. ;24 cm.

"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.

Includes bibliographical references and index.

ISBN: 0130185256

LCCN: 00039180 Subjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5415.13 / .K636 2001

Dewey Class. No.: 658.8

A framework for marketing management /
LDR:00983cam 22002294a 4500 001 517454
005 20010620142347.0
008 180309s2001 njua b 001 0 eng
010 $a 00039180
020 $a 0130185256
035 $a 11964232
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .K636 2001
082 0 0 $a 658.8 $2 21
100 1 $a Kotler, Philip. $3 217351
245 1 2 $a A framework for marketing management / $c Philip Kotler.
260 $a Upper Saddle River, N.J. : $b Prentice Hall, $c c2001.
300 $a xv, 352 p. : $b ill. ; $c 24 cm.
500 $a "'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Management. $3 200067
700 1 $a Kotler, Philip. $3 217351
906 $a 7 $b cbc $c orignew $d 1 $e ocip $f 20 $g y-gencatlg
925 0 $a acquire $b 1 shelf copies $x policy default
955 $a to SSCD pc16 04-04-00; SD00 04-05-00; sd20 04-05-00 to B&E; se10 04-06-00; se05 to Dewey 04-07-00;aa03 4-10-00; bk rec'd, to CIP ver. ps10 05-21-01; sb00 05-24-01; sb21 06-18-01 cip ver.; to BCCD 06-20-01

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1 records • Pages 1 •
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320000705337

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.13 K87 2001

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1 records • Pages 1 •
1

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