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Advances in National Brand and Priva...

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Advances in National Brand and Private Label MarketingFourth International Conference, 2017 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in National Brand and Private Label Marketingedited by Francisco J. Martinez-Lopez ... [et al.].
Reminder of title:	Fourth International Conference, 2017 /
other author:	Martinez-Lopez, Francisco J.
corporate name:
Published:	Cham :Springer International Publishing :2017.
Description:	xi, 210 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Branding (Marketing)
Subject:	Barcelona.
Online resource:	http://dx.doi.org/10.1007/978-3-319-59701-0
ISBN:	9783319597010$q(electronic bk.)

Advances in National Brand and Private Label MarketingFourth International Conference, 2017 /
Advances in National Brand and Private Label MarketingFourth International Conference, 2017 /[electronic resource] :edited by Francisco J. Martinez-Lopez ... [et al.]. - Cham :Springer International Publishing :2017. - xi, 210 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

Part I: Consumer Behavior I -- Part II: Branding -- Part III: Social Media and Online Context -- Part IV: Consumer Behavior II -- Part V: Strategic Issues and Theoretical Research.

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss original and significant contributions on the marketing issues that retailers, store brand managers and national brand managers are now facing. This year, the three-day event covered a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. Lastly, a wide variety of theoretical and methodological approaches were also presented, as is reflected in many of the book's chapters.

ISBN: 9783319597010$q(electronic bk.)

Standard No.: 10.1007/978-3-319-59701-0doiSubjects--Topical Terms:

266407
Branding (Marketing)
Subjects--Geographical Terms:

787243
Barcelona.

LC Class. No.: HF5415.1255 / .I58 2017

Dewey Class. No.: 658.827

Advances in National Brand and Private Label MarketingFourth International Conference, 2017 /
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505 0 $a Part I: Consumer Behavior I -- Part II: Branding -- Part III: Social Media and Online Context -- Part IV: Consumer Behavior II -- Part V: Strategic Issues and Theoretical Research.
520 $a This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss original and significant contributions on the marketing issues that retailers, store brand managers and national brand managers are now facing. This year, the three-day event covered a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. Lastly, a wide variety of theoretical and methodological approaches were also presented, as is reflected in many of the book's chapters.
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