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Advances in national brand and priva...

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Advances in national brand and private label marketingFifth International Conference, 2018 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in national brand and private label marketingedited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Alexander Chernev.
Reminder of title:	Fifth International Conference, 2018 /
other author:	Martinez-Lopez, Francisco J.
corporate name:
Published:	Cham :Springer International Publishing :2018.
Description:	xiii, 176 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Branding (Marketing)
Online resource:	http://dx.doi.org/10.1007/978-3-319-92084-9
ISBN:	9783319920849$q(electronic bk.)

Advances in national brand and private label marketingFifth International Conference, 2018 /
Advances in national brand and private label marketingFifth International Conference, 2018 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Alexander Chernev. - Cham :Springer International Publishing :2018. - xiii, 176 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research.

ISBN: 9783319920849$q(electronic bk.)

Standard No.: 10.1007/978-3-319-92084-9doiSubjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.1255 / .I58 2018

Dewey Class. No.: 658.827

Advances in national brand and private label marketingFifth International Conference, 2018 /
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