國立高雄大學圖資館 |

Language: English

Back

Biosurveillance in new media marketi...

Nemorin, Selena.

Biosurveillance in new media marketingworld, discourse, representation /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Biosurveillance in new media marketingby Selena Nemorin.
Reminder of title:	world, discourse, representation /
Author:	Nemorin, Selena.
Published:	Cham :Springer International Publishing :2018.
Description:	ix, 234 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing.
Online resource:	https://doi.org/10.1007/978-3-319-96217-7
ISBN:	9783319962177$q(electronic bk.)

Biosurveillance in new media marketingworld, discourse, representation /
Nemorin, Selena.

Biosurveillance in new media marketingworld, discourse, representation /[electronic resource] :by Selena Nemorin. - Cham :Springer International Publishing :2018. - ix, 234 p. :ill., digital ;24 cm.

1. Introduction: Advertising Futures -- 2. A Theory of Manipulation: Critical Perspectives -- 3. The Emergence of Neuromarketing -- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? -- 5. Structures of Understanding -- 6. Worldlessness: The Brain as 'Buy Button' -- 7. Poor in World: Augmenting Animality -- 8. World-Forming: The Agentic Consumer -- 9. Self-Determination and Implications of Mining the Brain.

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.

ISBN: 9783319962177$q(electronic bk.)

Standard No.: 10.1007/978-3-319-96217-7doiSubjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415.12615 / .N45 2018

Dewey Class. No.: 658.8

Biosurveillance in new media marketingworld, discourse, representation /
LDR:02494nmm a2200325 a 4500 001 544689
003 DE-He213
005 20190314134432.0
006 m d
007 cr nn 008maaau
008 190508s2018 gw s 0 eng d
020 $a 9783319962177$q(electronic bk.)
020 $a 9783319962160$q(paper)
024 7 $a 10.1007/978-3-319-96217-7 $2 doi
035 $a 978-3-319-96217-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.12615 $b .N45 2018
072 7 $a JFD $2 bicssc
072 7 $a SOC052000 $2 bisacsh
072 7 $a JBCT $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415.12615 $b .N436 2018
100 1 $a Nemorin, Selena. $3 823329
245 1 0 $a Biosurveillance in new media marketing $h [electronic resource] : $b world, discourse, representation / $c by Selena Nemorin.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2018.
300 $a ix, 234 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Introduction: Advertising Futures -- 2. A Theory of Manipulation: Critical Perspectives -- 3. The Emergence of Neuromarketing -- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? -- 5. Structures of Understanding -- 6. Worldlessness: The Brain as 'Buy Button' -- 7. Poor in World: Augmenting Animality -- 8. World-Forming: The Agentic Consumer -- 9. Self-Determination and Implications of Mining the Brain.
520 $a Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
650 0 $a Marketing. $3 182957
650 0 $a Marketing $x Psychological aspects. $3 239205
650 0 $a Public health surveillance. $3 224411
650 1 4 $a Media and Communication. $3 742407
650 2 4 $a Digital/New Media. $3 764448
650 2 4 $a Culture and Technology. $3 764447
650 2 4 $a Cultural Theory. $3 744952
650 2 4 $a Online Marketing/Social Media. $3 739541
650 2 4 $a Philosophy of Technology. $3 274756
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-319-96217-7
950 $a Literature, Cultural and Media Studies (Springer-41173)