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Biosurveillance in new media marketi...

Nemorin, Selena.

Biosurveillance in new media marketingworld, discourse, representation /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Biosurveillance in new media marketingby Selena Nemorin.
其他題名:	world, discourse, representation /
作者:	Nemorin, Selena.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	ix, 234 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing.
電子資源:	https://doi.org/10.1007/978-3-319-96217-7
ISBN:	9783319962177$q(electronic bk.)

Biosurveillance in new media marketingworld, discourse, representation /
Nemorin, Selena.

Biosurveillance in new media marketingworld, discourse, representation /[electronic resource] :by Selena Nemorin. - Cham :Springer International Publishing :2018. - ix, 234 p. :ill., digital ;24 cm.

1. Introduction: Advertising Futures -- 2. A Theory of Manipulation: Critical Perspectives -- 3. The Emergence of Neuromarketing -- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? -- 5. Structures of Understanding -- 6. Worldlessness: The Brain as 'Buy Button' -- 7. Poor in World: Augmenting Animality -- 8. World-Forming: The Agentic Consumer -- 9. Self-Determination and Implications of Mining the Brain.

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.

ISBN: 9783319962177$q(electronic bk.)

Standard No.: 10.1007/978-3-319-96217-7doiSubjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415.12615 / .N45 2018

Dewey Class. No.: 658.8

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