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Transformational salesmaking a diffe...

Dingena, Marian.

Transformational salesmaking a difference with strategic customers /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Transformational salesby Philip Kotler, Marian Dingena, Waldemar Pfoertsch.
Reminder of title:	making a difference with strategic customers /
Author:	Kotler, Philip.
other author:	Dingena, Marian.
Published:	Cham :Springer International Publishing :2016.
Description:	xxiii, 162 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Sales management.
Online resource:	https://doi.org/10.1007/978-3-319-20606-6
ISBN:	9783319206066$q(electronic bk.)

Transformational salesmaking a difference with strategic customers /
Kotler, Philip.

Transformational salesmaking a difference with strategic customers /[electronic resource] :by Philip Kotler, Marian Dingena, Waldemar Pfoertsch. - Cham :Springer International Publishing :2016. - xxiii, 162 p. :ill., digital ;24 cm.

Introduction -- Driving Change with Strategic Customers -- Setting the Joint Transformation Agenda -- Guiding Customer Business Transformation -- Enabling Internal Transformation -- Undertaking the Transformative Journey.

ISBN: 9783319206066$q(electronic bk.)

Standard No.: 10.1007/978-3-319-20606-6doiSubjects--Topical Terms:

199447
Sales management.

LC Class. No.: HF5438.4 / .K68 2016

Dewey Class. No.: 658.81

Transformational salesmaking a difference with strategic customers /
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100 1 $a Kotler, Philip. $3 217351
245 1 0 $a Transformational sales $h [electronic resource] : $b making a difference with strategic customers / $c by Philip Kotler, Marian Dingena, Waldemar Pfoertsch.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2016.
300 $a xxiii, 162 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction -- Driving Change with Strategic Customers -- Setting the Joint Transformation Agenda -- Guiding Customer Business Transformation -- Enabling Internal Transformation -- Undertaking the Transformative Journey.
650 0 $a Sales management. $3 199447
650 1 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Marketing. $3 182957
650 2 4 $a Sales/Distribution. $3 737137
650 2 4 $a Engineering Economics, Organization, Logistics, Marketing. $3 274009
700 1 $a Dingena, Marian. $3 828462
700 1 $a Pfoertsch, Waldemar. $3 259677
710 2 $a SpringerLink (Online service) $3 273601
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856 4 0 $u https://doi.org/10.1007/978-3-319-20606-6
950 $a Business and Management (Springer-41169)