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Marketing above the noiseachieve str...

Popky, Linda J.,

Marketing above the noiseachieve strategic advantage with marketing that matters /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing above the noiseLinda J. Popky.
Reminder of title:	achieve strategic advantage with marketing that matters /
Author:	Popky, Linda J.,
Published:	London :Routledge,2016.
Description:	1 online resource (xviii, 204 p.)
Notes:	First published 2015 by Bibliomotion, Inc.
Subject:	Marketing.
Online resource:	https://www.taylorfrancis.com/books/9781315230221
ISBN:	9781315230221 (e-book : PDF)

Marketing above the noiseachieve strategic advantage with marketing that matters /
Popky, Linda J.,

Marketing above the noiseachieve strategic advantage with marketing that matters /[electronic resource] :Linda J. Popky. - London :Routledge,2016. - 1 online resource (xviii, 204 p.)

First published 2015 by Bibliomotion, Inc.

pt. I. The marketing landscape -- pt. II. Competing for attention -- pt. III. Striking the right chord -- pt. IV. Above the noise.

ISBN: 9781315230221 (e-book : PDF)Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .P67 2016

Dewey Class. No.: 658.8

Marketing above the noiseachieve strategic advantage with marketing that matters /
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020 $a 9781629560373 (hardback)
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100 1 $a Popky, Linda J., $e author. $3 843936
245 1 0 $a Marketing above the noise $h [electronic resource] : $b achieve strategic advantage with marketing that matters / $c Linda J. Popky.
260 $a London : $b Routledge, $c 2016.
300 $a 1 online resource (xviii, 204 p.)
500 $a First published 2015 by Bibliomotion, Inc.
505 0 $a pt. I. The marketing landscape -- pt. II. Competing for attention -- pt. III. Striking the right chord -- pt. IV. Above the noise.
650 0 $a Marketing. $3 182957
856 4 0 $u https://www.taylorfrancis.com/books/9781315230221