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Transgenerational marketingevolution...

Rajagopal.

Transgenerational marketingevolution, expansion, and experience /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Transgenerational marketingby Rajagopal.
Reminder of title:	evolution, expansion, and experience /
Author:	Rajagopal.
Published:	Cham :Springer International Publishing :2020.
Description:	xxiii, 298 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing.
Online resource:	https://doi.org/10.1007/978-3-030-33926-5
ISBN:	9783030339265$q(electronic bk.)

Transgenerational marketingevolution, expansion, and experience /
Rajagopal.

Transgenerational marketingevolution, expansion, and experience /[electronic resource] :by Rajagopal. - Cham :Springer International Publishing :2020. - xxiii, 298 p. :ill., digital ;24 cm.

Section I: Theoretical Foundations -- Chapter 1. Evolution of Marketing Scholarship -- Chapter 2. Transgenerational entrepreneurship -- Section II: Growth of Functional Perspectives -- Chapter 3. Generations of Innovation and Technology -- Chapter 4. Growth of Supply Chain Management -- Chapter 5. Evolution of Decision making in Marketing -- Chapter 6. Development of Consumer Behavior -- Chapter 7. Industrial Marketing across Generations -- Section III: Global Transformations -- Chapter 8. Shifts in Market Competition -- Chapter 9. Business Diplomacy and Corporate Social Initiatives -- Chapter 10. Next Generation Market and Consumerism -- Index Terms.

ISBN: 9783030339265$q(electronic bk.)

Standard No.: 10.1007/978-3-030-33926-5doiSubjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Transgenerational marketingevolution, expansion, and experience /
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505 0 $a Section I: Theoretical Foundations -- Chapter 1. Evolution of Marketing Scholarship -- Chapter 2. Transgenerational entrepreneurship -- Section II: Growth of Functional Perspectives -- Chapter 3. Generations of Innovation and Technology -- Chapter 4. Growth of Supply Chain Management -- Chapter 5. Evolution of Decision making in Marketing -- Chapter 6. Development of Consumer Behavior -- Chapter 7. Industrial Marketing across Generations -- Section III: Global Transformations -- Chapter 8. Shifts in Market Competition -- Chapter 9. Business Diplomacy and Corporate Social Initiatives -- Chapter 10. Next Generation Market and Consumerism -- Index Terms.
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