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Engagement of intercultural project ...

Luckmann, Patrick.

Engagement of intercultural project customersa relational model /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Engagement of intercultural project customersby Patrick Luckmann.
其他題名:	a relational model /
作者:	Luckmann, Patrick.
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	xxvi, 263 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Customer relationsManagement.
電子資源:	https://doi.org/10.1007/978-3-030-39485-1
ISBN:	9783030394851$q(electronic bk.)

Engagement of intercultural project customersa relational model /
Luckmann, Patrick.

Engagement of intercultural project customersa relational model /[electronic resource] :by Patrick Luckmann. - Cham :Springer International Publishing :2020. - xxvi, 263 p. :ill., digital ;24 cm. - Contributions to management science,1431-1941. - Contributions to management science..

Introduction to Intercultural Project Customer Engagement -- Theory in Intercultural Project Customer Engagement -- Qualitative Analysis: Intercultural Project Customer Engagement -- Delphi Survey: Intercultural Project Customer Engagement -- Intercultural Project Customer Engagement.

This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then describes the use of qualitative and quantitative (Delphi survey) methods to produce a dataset, and the development of a relational model for customer engagement in intercultural projects based on this dataset. The book can be used to inform future research in the area of international project management, while also serving as a guide for project management practitioners who need to engage culturally diverse users, sponsors and customers.

ISBN: 9783030394851$q(electronic bk.)

Standard No.: 10.1007/978-3-030-39485-1doiSubjects--Topical Terms:

202165
Customer relations
--Management.

LC Class. No.: HF5415.5 / .L865 2020

Dewey Class. No.: 658.812

Engagement of intercultural project customersa relational model /
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