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Consumer nationalism and Barr's Irn-...

Leishman, David.

Consumer nationalism and Barr's Irn-Bru in Scotland

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Consumer nationalism and Barr's Irn-Bru in Scotlandby David Leishman.
作者:	Leishman, David.
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	xvi, 264 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Branding (Marketing)
電子資源:	https://doi.org/10.1007/978-3-030-53382-3
ISBN:	9783030533823$q(electronic bk.)

Consumer nationalism and Barr's Irn-Bru in Scotland
Leishman, David.

Consumer nationalism and Barr's Irn-Bru in Scotland[electronic resource] /by David Leishman. - Cham :Springer International Publishing :2020. - xvi, 264 p. :ill. (some col.), digital ;24 cm. - Consumption and public life. - Consumption and public life..

1. Introduction -- 2. The Power of Origins -- 3. From Girders: Discourses of National Strength -- 4. Consumer Nationalism in Popular and Material Culture -- 5. Scotland's Other: Defining Oppositional Identities -- 6. Conclusion.

This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

ISBN: 9783030533823$q(electronic bk.)

Standard No.: 10.1007/978-3-030-53382-3doiSubjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.1255 / .L45 2020

Dewey Class. No.: 658.827

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520 $a This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
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