國立高雄大學圖資館 |

Language: English

Back

Goliath strikes backhow traditional ...

Cohan, Peter S.

Goliath strikes backhow traditional retailers are winning back customers from ecommerce startups /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Goliath strikes backby Peter S. Cohan.
Reminder of title:	how traditional retailers are winning back customers from ecommerce startups /
Author:	Cohan, Peter S.
Published:	Berkeley, CA :Apress :2020.
Description:	xv, 175 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing.
Online resource:	https://doi.org/10.1007/978-1-4842-6519-2
ISBN:	9781484265192$q(electronic bk.)

Goliath strikes backhow traditional retailers are winning back customers from ecommerce startups /
Cohan, Peter S.

Goliath strikes backhow traditional retailers are winning back customers from ecommerce startups /[electronic resource] :by Peter S. Cohan. - Berkeley, CA :Apress :2020. - xv, 175 p. :ill., digital ;24 cm.

Part 1: Exploring Strategic Mindset by Industry -- Chapter 1: Introduction -- Chapter 2: Consumer Electronics -- Chapter 3: Video Entertainment -- Chapter 4: Newspapers -- Chapter 5: Groceries -- Chapter 6: Furniture -- Chapter 7: Logistics -- Part 2: Implications for Leaders -- Chapter 8: Leading Through Strategic Mindset -- Appendix: Notes.

Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times. Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson. Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce's industry overhaul. Don't get left behind.

ISBN: 9781484265192$q(electronic bk.)

Standard No.: 10.1007/978-1-4842-6519-2doiSubjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .C64 2020

Dewey Class. No.: 658.8

Goliath strikes backhow traditional retailers are winning back customers from ecommerce startups /
LDR:02680nmm a2200325 a 4500 001 589308
003 DE-He213
005 20210225134123.0
006 m d
007 cr nn 008maaau
008 210601s2020 cau s 0 eng d
020 $a 9781484265192$q(electronic bk.)
020 $a 9781484265185$q(paper)
024 7 $a 10.1007/978-1-4842-6519-2 $2 doi
035 $a 978-1-4842-6519-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415 $b .C64 2020
072 7 $a KJC $2 bicssc
072 7 $a BUS041000 $2 bisacsh
072 7 $a KJC $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415 $b .C678 2020
100 1 $a Cohan, Peter S. $3 773644
245 1 0 $a Goliath strikes back $h [electronic resource] : $b how traditional retailers are winning back customers from ecommerce startups / $c by Peter S. Cohan.
260 $a Berkeley, CA : $b Apress : $b Imprint: Apress, $c 2020.
300 $a xv, 175 p. : $b ill., digital ; $c 24 cm.
505 0 $a Part 1: Exploring Strategic Mindset by Industry -- Chapter 1: Introduction -- Chapter 2: Consumer Electronics -- Chapter 3: Video Entertainment -- Chapter 4: Newspapers -- Chapter 5: Groceries -- Chapter 6: Furniture -- Chapter 7: Logistics -- Part 2: Implications for Leaders -- Chapter 8: Leading Through Strategic Mindset -- Appendix: Notes.
520 $a Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times. Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson. Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce's industry overhaul. Don't get left behind.
650 0 $a Marketing. $3 182957
650 0 $a Industrial management. $3 174961
650 0 $a Leadership. $3 187557
650 0 $a Marketing research. $3 200345
650 0 $a New business enterprises. $3 186207
650 0 $a Organization. $3 180004
650 0 $a Planning. $3 209272
650 0 $a Management. $3 180005
650 1 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Market Research/Competitive Intelligence. $3 731061
650 2 4 $a Start-Ups/Venture Capital. $3 747237
650 2 4 $a Innovation/Technology Management. $3 514149
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-1-4842-6519-2
950 $a Business and Management (SpringerNature-41169)