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Goliath strikes backhow traditional ...

Cohan, Peter S.

Goliath strikes backhow traditional retailers are winning back customers from ecommerce startups /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Goliath strikes backby Peter S. Cohan.
其他題名:	how traditional retailers are winning back customers from ecommerce startups /
作者:	Cohan, Peter S.
出版者:	Berkeley, CA :Apress :2020.
面頁冊數:	xv, 175 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing.
電子資源:	https://doi.org/10.1007/978-1-4842-6519-2
ISBN:	9781484265192$q(electronic bk.)

Goliath strikes backhow traditional retailers are winning back customers from ecommerce startups /
Cohan, Peter S.

Goliath strikes backhow traditional retailers are winning back customers from ecommerce startups /[electronic resource] :by Peter S. Cohan. - Berkeley, CA :Apress :2020. - xv, 175 p. :ill., digital ;24 cm.

Part 1: Exploring Strategic Mindset by Industry -- Chapter 1: Introduction -- Chapter 2: Consumer Electronics -- Chapter 3: Video Entertainment -- Chapter 4: Newspapers -- Chapter 5: Groceries -- Chapter 6: Furniture -- Chapter 7: Logistics -- Part 2: Implications for Leaders -- Chapter 8: Leading Through Strategic Mindset -- Appendix: Notes.

Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times. Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson. Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce's industry overhaul. Don't get left behind.

ISBN: 9781484265192$q(electronic bk.)

Standard No.: 10.1007/978-1-4842-6519-2doiSubjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .C64 2020

Dewey Class. No.: 658.8

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