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Social customer relationship managem...

Alt, Rainer.

Social customer relationship managementfundamentals, applications, technologies /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Social customer relationship managementby Rainer Alt, Olaf Reinhold.
Reminder of title:	fundamentals, applications, technologies /
Author:	Alt, Rainer.
other author:	Reinhold, Olaf.
Published:	Cham :Springer International Publishing :2020.
Description:	xv, 115 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Customer relationsManagement.
Online resource:	https://doi.org/10.1007/978-3-030-23343-3
ISBN:	9783030233433$q(electronic bk.)

Social customer relationship managementfundamentals, applications, technologies /
Alt, Rainer.

Social customer relationship managementfundamentals, applications, technologies /[electronic resource] :by Rainer Alt, Olaf Reinhold. - Cham :Springer International Publishing :2020. - xv, 115 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Social CRM: Evolution and Building Blocks -- Social CRM: Four Case Studies -- Social CRM: Tools and Functionalities -- Social CRM: Challenges and Perspectives.

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM) It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

ISBN: 9783030233433$q(electronic bk.)

Standard No.: 10.1007/978-3-030-23343-3doiSubjects--Topical Terms:

202165
Customer relations
--Management.

LC Class. No.: HF5415.5 / .A48 2020

Dewey Class. No.: 658.812

Social customer relationship managementfundamentals, applications, technologies /
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245 1 0 $a Social customer relationship management $h [electronic resource] : $b fundamentals, applications, technologies / $c by Rainer Alt, Olaf Reinhold.
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490 1 $a Management for professionals, $x 2192-8096
505 0 $a Social CRM: Evolution and Building Blocks -- Social CRM: Four Case Studies -- Social CRM: Tools and Functionalities -- Social CRM: Challenges and Perspectives.
520 $a Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM) It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
650 0 $a Customer relations $x Management. $3 202165
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