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Firm competitive advantage through r...

Deszczynski, Bartosz.

Firm competitive advantage through relationship managementa theory for successful sustainable growth /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Firm competitive advantage through relationship managementby Bartosz Deszczynski.
Reminder of title:	a theory for successful sustainable growth /
Author:	Deszczynski, Bartosz.
Published:	Cham :Springer International Publishing :2021.
Description:	xxi, 279 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Customer relationsManagement.
Online resource:	https://doi.org/10.1007/978-3-030-67338-3
ISBN:	9783030673383$q(electronic bk.)

Firm competitive advantage through relationship managementa theory for successful sustainable growth /
Deszczynski, Bartosz.

Firm competitive advantage through relationship managementa theory for successful sustainable growth /[electronic resource] :by Bartosz Deszczynski. - Cham :Springer International Publishing :2021. - xxi, 279 p. :ill., digital ;24 cm.

1: Research on the competitive advantage of the firm -- 2: Theoretical foundations of the relationship management mid-range theory -- 3: Relationship management maturity -- 4: Validating the relationship management maturity concept -- 5: Developing the upper relationship management mid-range theory.

Open access.

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.

ISBN: 9783030673383$q(electronic bk.)

Standard No.: 10.1007/978-3-030-67338-3doiSubjects--Topical Terms:

202165
Customer relations
--Management.

LC Class. No.: HF5415.5 / .D479 2021

Dewey Class. No.: 658.812

Firm competitive advantage through relationship managementa theory for successful sustainable growth /
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245 1 0 $a Firm competitive advantage through relationship management $h [electronic resource] : $b a theory for successful sustainable growth / $c by Bartosz Deszczynski.
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300 $a xxi, 279 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1: Research on the competitive advantage of the firm -- 2: Theoretical foundations of the relationship management mid-range theory -- 3: Relationship management maturity -- 4: Validating the relationship management maturity concept -- 5: Developing the upper relationship management mid-range theory.
506 $a Open access.
520 $a Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
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