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Firm competitive advantage through r...

Deszczynski, Bartosz.

Firm competitive advantage through relationship managementa theory for successful sustainable growth /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Firm competitive advantage through relationship managementby Bartosz Deszczynski.
其他題名:	a theory for successful sustainable growth /
作者:	Deszczynski, Bartosz.
出版者:	Cham :Springer International Publishing :2021.
面頁冊數:	xxi, 279 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Customer relationsManagement.
電子資源:	https://doi.org/10.1007/978-3-030-67338-3
ISBN:	9783030673383$q(electronic bk.)

Firm competitive advantage through relationship managementa theory for successful sustainable growth /
Deszczynski, Bartosz.

Firm competitive advantage through relationship managementa theory for successful sustainable growth /[electronic resource] :by Bartosz Deszczynski. - Cham :Springer International Publishing :2021. - xxi, 279 p. :ill., digital ;24 cm.

1: Research on the competitive advantage of the firm -- 2: Theoretical foundations of the relationship management mid-range theory -- 3: Relationship management maturity -- 4: Validating the relationship management maturity concept -- 5: Developing the upper relationship management mid-range theory.

Open access.

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.

ISBN: 9783030673383$q(electronic bk.)

Standard No.: 10.1007/978-3-030-67338-3doiSubjects--Topical Terms:

202165
Customer relations
--Management.

LC Class. No.: HF5415.5 / .D479 2021

Dewey Class. No.: 658.812

Firm competitive advantage through relationship managementa theory for successful sustainable growth /
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