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Advances in national brand and private label marketingninth International Conference, 2022 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in national brand and private label marketingedited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Marco Ieva.
Reminder of title:	ninth International Conference, 2022 /
other author:	Martinez-Lopez, Francisco J.
corporate name:
Published:	Cham :Springer International Publishing :2022.
Description:	xi, 202 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Branding (Marketing)
Online resource:	https://doi.org/10.1007/978-3-031-06581-1
ISBN:	9783031065811$q(electronic bk.)

Advances in national brand and private label marketingninth International Conference, 2022 /
Advances in national brand and private label marketingninth International Conference, 2022 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Marco Ieva. - Cham :Springer International Publishing :2022. - xi, 202 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022) The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

ISBN: 9783031065811$q(electronic bk.)

Standard No.: 10.1007/978-3-031-06581-1doiSubjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Advances in national brand and private label marketingninth International Conference, 2022 /
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