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Advances in national brand and private label marketingninth International Conference, 2022 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in national brand and private label marketingedited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Marco Ieva.
其他題名:	ninth International Conference, 2022 /
其他作者:	Martinez-Lopez, Francisco J.
團體作者:
出版者:	Cham :Springer International Publishing :2022.
面頁冊數:	xi, 202 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Branding (Marketing)
電子資源:	https://doi.org/10.1007/978-3-031-06581-1
ISBN:	9783031065811$q(electronic bk.)

Advances in national brand and private label marketingninth International Conference, 2022 /
Advances in national brand and private label marketingninth International Conference, 2022 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Marco Ieva. - Cham :Springer International Publishing :2022. - xi, 202 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022) The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

ISBN: 9783031065811$q(electronic bk.)

Standard No.: 10.1007/978-3-031-06581-1doiSubjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

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