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Agile marketing strategiesnew approaches to engaging consumer behavior /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Agile marketing strategiesby Rajagopal.
其他題名:	new approaches to engaging consumer behavior /
作者:	Rajagopal.
出版者:	Cham :Springer International Publishing :2022.
面頁冊數:	xiii, 251 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing.
電子資源:	https://doi.org/10.1007/978-3-031-04212-6
ISBN:	9783031042126$q(electronic bk.)

Agile marketing strategiesnew approaches to engaging consumer behavior /
Rajagopal.

Agile marketing strategiesnew approaches to engaging consumer behavior /[electronic resource] :by Rajagopal. - Cham :Springer International Publishing :2022. - xiii, 251 p. :ill., digital ;24 cm.

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future -- Chapter 9: Epilogue: The Extent of Agility -- Index.

ISBN: 9783031042126$q(electronic bk.)

Standard No.: 10.1007/978-3-031-04212-6doiSubjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .R35 2022

Dewey Class. No.: 658.8

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