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Sales enablementtools and techniques for modern sales organization /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Sales enablementby Dietmar Kilian, Peter Mirski, Britta Lorenz.
Reminder of title:	tools and techniques for modern sales organization /
Author:	Kilian, Dietmar.
other author:	Mirski, Peter.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2023.
Description:	xiii, 96 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Sales management.
Online resource:	https://doi.org/10.1007/978-3-658-40365-2
ISBN:	9783658403652$q(electronic bk.)

Sales enablementtools and techniques for modern sales organization /
Kilian, Dietmar.

Sales enablementtools and techniques for modern sales organization /[electronic resource] :by Dietmar Kilian, Peter Mirski, Britta Lorenz. - Wiesbaden :Springer Fachmedien Wiesbaden :2023. - xiii, 96 p. :ill., digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.

ISBN: 9783658403652$q(electronic bk.)

Standard No.: 10.1007/978-3-658-40365-2doiSubjects--Topical Terms:

199447
Sales management.

LC Class. No.: HF5438.4 / .K55 2023

Dewey Class. No.: 658.81

Sales enablementtools and techniques for modern sales organization /
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245 1 0 $a Sales enablement $h [electronic resource] : $b tools and techniques for modern sales organization / $c by Dietmar Kilian, Peter Mirski, Britta Lorenz.
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