國立高雄大學圖資館 |

Communication design and brandinga multidisciplinary approach /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Communication design and brandingedited by Nuno Martins, Daniel Raposo.
Reminder of title:	a multidisciplinary approach /
other author:	Martins, Nuno.
Published:	Cham :Springer Nature Switzerland :2023.
Description:	xii, 362 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Branding (Marketing)
Online resource:	https://doi.org/10.1007/978-3-031-35385-7
ISBN:	9783031353857$q(electronic bk.)

Communication design and brandinga multidisciplinary approach /
Communication design and brandinga multidisciplinary approach /[electronic resource] :edited by Nuno Martins, Daniel Raposo. - Cham :Springer Nature Switzerland :2023. - xii, 362 p. :ill. (some col.), digital ;24 cm. - Springer series in design and innovation,v. 322661-8192 ;. - Springer series in design and innovation ;v.3..

Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label's redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- "So that Kyoto will always remain Kyoto": Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 - Brand Image and user experience -- Between the Image and the Experience of the City: "Learning from Las Vegas" and "New Babylon" as Paradigmatic Cases -- Destination image through TripAdvisor's reviews analysis.

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.

ISBN: 9783031353857$q(electronic bk.)

Standard No.: 10.1007/978-3-031-35385-7doiSubjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.1255 / .C65 2023

Dewey Class. No.: 658.827

Communication design and brandinga multidisciplinary approach /
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505 0 $a Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label's redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- "So that Kyoto will always remain Kyoto": Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 - Brand Image and user experience -- Between the Image and the Experience of the City: "Learning from Las Vegas" and "New Babylon" as Paradigmatic Cases -- Destination image through TripAdvisor's reviews analysis.
520 $a This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
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