國立高雄大學圖資館 |

Language: English

Back

Consumers, society and marketinga sustainability perspective /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumers, society and marketingby Dilip S. Mutum, Ezlika M. Ghazali.
Reminder of title:	a sustainability perspective /
Author:	Mutum, Dilip S.
other author:	Ghazali, Ezlika M.
Published:	Cham :Springer Nature Switzerland :2023.
Description:	xvii, 174 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing.
Online resource:	https://doi.org/10.1007/978-3-031-39359-4
ISBN:	9783031393594$q(electronic bk.)

Consumers, society and marketinga sustainability perspective /
Mutum, Dilip S.

Consumers, society and marketinga sustainability perspective /[electronic resource] :by Dilip S. Mutum, Ezlika M. Ghazali. - Cham :Springer Nature Switzerland :2023. - xvii, 174 p. :ill., digital ;24 cm. - CSR, sustainability, ethics & governance,2196-7083. - CSR, sustainability, ethics & governance..

1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more.

ISBN: 9783031393594$q(electronic bk.)

Standard No.: 10.1007/978-3-031-39359-4doiSubjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Consumers, society and marketinga sustainability perspective /
LDR:02589nmm a2200337 a 4500 001 651058
003 DE-He213
005 20230907105011.0
006 m d
007 cr nn 008maaau
008 240327s2023 sz s 0 eng d
020 $a 9783031393594$q(electronic bk.)
020 $a 9783031393587$q(paper)
024 7 $a 10.1007/978-3-031-39359-4 $2 doi
035 $a 978-3-031-39359-4
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415 $b .M993 2023
100 1 $a Mutum, Dilip S. $3 675147
245 1 0 $a Consumers, society and marketing $h [electronic resource] : $b a sustainability perspective / $c by Dilip S. Mutum, Ezlika M. Ghazali.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2023.
300 $a xvii, 174 p. : $b ill., digital ; $c 24 cm.
490 1 $a CSR, sustainability, ethics & governance, $x 2196-7083
505 0 $a 1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.
520 $a Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more.
650 0 $a Marketing. $3 182957
650 0 $a Social responsibility of business. $3 200434
650 0 $a Sustainable development. $3 177699
650 2 4 $a Sustainability. $3 376755
650 2 4 $a Business Ethics. $3 731091
650 2 4 $a Corporate Environmental Management. $3 760406
700 1 $a Ghazali, Ezlika M. $3 835995
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a CSR, sustainability, ethics & governance. $3 674499
856 4 0 $u https://doi.org/10.1007/978-3-031-39359-4
950 $a Business and Management (SpringerNature-41169)