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Cross-cultural perspectives on luxur...

Tarnanidis, Theodore, (1977-)

Cross-cultural perspectives on luxury marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Cross-cultural perspectives on luxury marketingedited by Theodore Tarnanidis.
其他作者:	Tarnanidis, Theodore,
出版者:	Hershey, PA :IGI Global,2025.
面頁冊數:	1 online resource.
標題:	LuxuriesMarketing.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-7535-8
ISBN:	9798369375372$q(ebook)

Cross-cultural perspectives on luxury marketing
Cross-cultural perspectives on luxury marketing[electronic resource] /edited by Theodore Tarnanidis. - Hershey, PA :IGI Global,2025. - 1 online resource. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Preface -- Acknowledgment -- Chapter 1. Exploring Motivations for Pre-Loved Luxury Handbag Purchases -- Chapter 2. Factors Influencing Buying Behaviour for Green Cosmetic Products -- Chapter 3. Understanding Cross-Cultural MarketingDynamics -- Chapter 4. Identifying Masstige Marketing Trends Through an Extensive Bibliographic Review Using R Analytics -- Chapter 5. Influence of an "Indian Aesthetic" vs. "East Asian Aesthetic" on Buying Behaviour -- Chapter 6. IndustryEvolution, Current Trends, and Future Perspectives -- Chapter 7. Preliminary Analysis of the Relationship Between Brand and Customer Loyalty -- Chapter 8. Luxury Fashion Consumption and Branding in the Affluent Market -- Chapter 9. Crafting Tomorrow's Elegance Through the Evolution of Luxury Marketing in a Digital World -- Chapter 10. A Holistic Perspective -- Chapter 11. Luxury Brands in a Dynamic Global Market -- Chapter 12. Is It a Dilemma? -- Chapter 13. Navigating Cultural Nuances and Masstige Challenges -- Chapter 14. Evolution and Challenges in the Luxury Sector -- Compilation of References -- About the Contributors -- Index.

"The edited book's aim is to uncover several ongoing trends that pertain to sustainable luxury and masstige marketing from a cross-cultural viewpoint. The book's aim is to assess how immersive technologies are being incorporated by luxury brands and how it impacts their relationships with consumers"--

ISBN: 9798369375372$q(ebook)

LCCN: 2024048564Subjects--Topical Terms:

326852
Luxuries
--Marketing.Subjects--Index Terms:

Affluent Market.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD9999.L852

Dewey Class. No.: 658.8

Cross-cultural perspectives on luxury marketing
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653 $a Cultural Marketing.
653 $a Culture and Population Studies.
653 $a Data Analysis.
653 $a Digital Technology.
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