國立高雄大學圖資館 |

登入

回首頁

Sales and service digital transformationthe arrival of CRM3.0 era /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Sales and service digital transformationby Jun Yang.
其他題名:	the arrival of CRM3.0 era /
作者:	Yang, Jun.
出版者:	Singapore :Springer Nature Singapore :2025.
面頁冊數:	xxii, 256 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Customer relationsManagement.
電子資源:	https://doi.org/10.1007/978-981-96-5961-6
ISBN:	9789819659616$q(electronic bk.)

Sales and service digital transformationthe arrival of CRM3.0 era /
Yang, Jun.

Sales and service digital transformationthe arrival of CRM3.0 era /[electronic resource] :by Jun Yang. - Singapore :Springer Nature Singapore :2025. - xxii, 256 p. :ill., digital ;24 cm.

1. The Arrival of CRM3.0 Era -- 2. CRM3.0- B2B Sales Digital Transformatio -- 3. CRM3.0 Service Digital Transformation -- 4. Building CRM3.0 Support System -- 5. Best Practices and Case Study.

This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, value output, and digital tools, as well as how to serve digital innovation and transformation. This book involves lots of charts, combined with cases of industry innovation and transformation of typical enterprises, to provide reference and inspiration for managers and practitioners in business especially who are in demand of digital transformation for enterprises, as well as the readers in business schools.

ISBN: 9789819659616$q(electronic bk.)

Standard No.: 10.1007/978-981-96-5961-6doiSubjects--Topical Terms:

202165
Customer relations
--Management.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.812

Sales and service digital transformationthe arrival of CRM3.0 era /
LDR:02094nmm a2200361 a 4500 001 684934
003 DE-He213
005 20250624130238.0
006 m d
007 cr nn 008maaau
008 260129s2025 si s 0 eng d
020 $a 9789819659616$q(electronic bk.)
020 $a 9789819659609$q(paper)
024 7 $a 10.1007/978-981-96-5961-6 $2 doi
035 $a 978-981-96-5961-6
040 $a GP $c GP
041 1 $a eng $h chi
050 4 $a HF5415.5
072 7 $a KJQ $2 bicssc
072 7 $a UF $2 bicssc
072 7 $a BUS083000 $2 bisacsh
072 7 $a KJQ $2 thema
072 7 $a UF $2 thema
082 0 4 $a 658.812 $2 23
090 $a HF5415.5 $b .Y22 2025
100 1 $a Yang, Jun. $3 285230
245 1 0 $a Sales and service digital transformation $h [electronic resource] : $b the arrival of CRM3.0 era / $c by Jun Yang.
260 $a Singapore : $b Springer Nature Singapore : $b Imprint: Springer, $c 2025.
300 $a xxii, 256 p. : $b ill., digital ; $c 24 cm.
338 $a online resource $b cr $2 rdacarrier
505 0 $a 1. The Arrival of CRM3.0 Era -- 2. CRM3.0- B2B Sales Digital Transformatio -- 3. CRM3.0 Service Digital Transformation -- 4. Building CRM3.0 Support System -- 5. Best Practices and Case Study.
520 $a This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, value output, and digital tools, as well as how to serve digital innovation and transformation. This book involves lots of charts, combined with cases of industry innovation and transformation of typical enterprises, to provide reference and inspiration for managers and practitioners in business especially who are in demand of digital transformation for enterprises, as well as the readers in business schools.
650 0 $a Customer relations $x Management. $3 202165
650 0 $a Customer relations $x Management $x Data processing. $3 208219
650 1 4 $a IT in Business. $3 703717
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-96-5961-6
950 $a Business and Management (SpringerNature-41169)