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Sales and service digital transformationthe arrival of CRM3.0 era /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Sales and service digital transformationby Jun Yang.
Reminder of title:	the arrival of CRM3.0 era /
Author:	Yang, Jun.
Published:	Singapore :Springer Nature Singapore :2025.
Description:	xxii, 256 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Customer relationsManagement.
Online resource:	https://doi.org/10.1007/978-981-96-5961-6
ISBN:	9789819659616$q(electronic bk.)

Sales and service digital transformationthe arrival of CRM3.0 era /
Yang, Jun.

Sales and service digital transformationthe arrival of CRM3.0 era /[electronic resource] :by Jun Yang. - Singapore :Springer Nature Singapore :2025. - xxii, 256 p. :ill., digital ;24 cm.

1. The Arrival of CRM3.0 Era -- 2. CRM3.0- B2B Sales Digital Transformatio -- 3. CRM3.0 Service Digital Transformation -- 4. Building CRM3.0 Support System -- 5. Best Practices and Case Study.

This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, value output, and digital tools, as well as how to serve digital innovation and transformation. This book involves lots of charts, combined with cases of industry innovation and transformation of typical enterprises, to provide reference and inspiration for managers and practitioners in business especially who are in demand of digital transformation for enterprises, as well as the readers in business schools.

ISBN: 9789819659616$q(electronic bk.)

Standard No.: 10.1007/978-981-96-5961-6doiSubjects--Topical Terms:

202165
Customer relations
--Management.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.812

Sales and service digital transformationthe arrival of CRM3.0 era /
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