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Advertising

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MacRury, Iain.

Advertising

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	AdvertisingIain MacRury.
作者:	MacRury, Iain.
出版者:	London ;Routledge,2009.
面頁冊數:	xvii, 318 p. :ill. ;25 cm.
標題:	Advertising.
電子資源:	Click here to view
ISBN:	9780203493199 (e-book : PDF)

Advertising
MacRury, Iain.

Advertising[electronic resource] /Iain MacRury. - London ;Routledge,2009. - xvii, 318 p. :ill. ;25 cm. - Routledge introductions to media and communications. - Routledge introductions to media and communications..

Includes bibliographical references (p. [289]-314) and index.

Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.

Mode of access: World Wide Web.

ISBN: 9780203493199 (e-book : PDF)Subjects--Topical Terms:

191710
Advertising.

LC Class. No.: HF5823 / .M132 2009

Dewey Class. No.: 659.1

Advertising
LDR:01106cmm 2200241 a 4500 001 267898
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005 19991111102102.0
008 101118s2009 enka sb 001 0 eng d
020 $a 9780203493199 (e-book : PDF)
020 $a 9780415251266
035 $a 00000043
040 $a FlBoTFG $c FlBoTFG
050 4 $a HF5823 $b .M132 2009
082 0 4 $a 659.1 $2 22
100 1 $a MacRury, Iain. $3 472785
245 1 0 $a Advertising $h [electronic resource] / $c Iain MacRury.
260 $a London ; $a New York : $b Routledge, $c 2009.
300 $a xvii, 318 p. : $b ill. ; $c 25 cm.
490 1 $a Routledge introductions to media and communications
504 $a Includes bibliographical references (p. [289]-314) and index.
505 0 $a Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Advertising. $3 191710
830 0 $a Routledge introductions to media and communications. $3 472786
856 4 0 $u http://www.tandfebooks.com/isbn/9780203493199 $z Click here to view

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