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[ subject:"Advertising" ]
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Advertising today /
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Berger, Warren.
Advertising today /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Advertising today /Warren Berger.
作者:
Berger, Warren.
出版者:
London :Phaidon,2004.
面頁冊數:
512 p. :ill. (some col.) ;30 cm.
標題:
Advertising.
ISBN:
0714843873 (pbk.) :
Advertising today /
Berger, Warren.
Advertising today /
Warren Berger. - London :Phaidon,2004. - 512 p. :ill. (some col.) ;30 cm.
Includes bibliographical references (p. 494-499) and index.
Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
ISBN: 0714843873 (pbk.) :NT1705
LCCN: 2004304321
Nat. Bib. No.: GBA4-Z1099Subjects--Topical Terms:
191710
Advertising.
LC Class. No.: HF5823 / .B439 2004
Dewey Class. No.: 659.1
Advertising today /
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Includes bibliographical references (p. 494-499) and index.
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