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[ subject:"Emotions." ]
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Seducing the subconsciousthe psychol...
~
Heath, Robert, (1947-)
Seducing the subconsciousthe psychology of emotional influence in advertising /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Seducing the subconsciousRobert Heath.
其他題名:
the psychology of emotional influence in advertising /
作者:
Heath, Robert,
出版者:
Chichester, West Sussex ;John Wiley and Sons,2012.
面頁冊數:
1 online resource (xi, 248 p.) :ill.
標題:
AdvertisingPsychological aspects.
電子資源:
http://onlinelibrary.wiley.com/book/10.1002/9781119967637
ISBN:
9781119967637 (electronic bk.)
Seducing the subconsciousthe psychology of emotional influence in advertising /
Heath, Robert,1947-
Seducing the subconscious
the psychology of emotional influence in advertising /[electronic resource] :Robert Heath. - 1st ed. - Chichester, West Sussex ;John Wiley and Sons,2012. - 1 online resource (xi, 248 p.) :ill.
Includes bibliographical references and index.
ISBN: 9781119967637 (electronic bk.)Subjects--Topical Terms:
239274
Advertising
--Psychological aspects.
LC Class. No.: HF5822 / .H37 2012eb
Dewey Class. No.: 659.101/9
Seducing the subconsciousthe psychology of emotional influence in advertising /
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http://onlinelibrary.wiley.com/book/10.1002/9781119967637
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