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Lead generation for the complex sale...

Carroll, Brian J. (1970-.)

Lead generation for the complex sale :boost the quality and quantity of leads to increase your ROI

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Lead generation for the complex sale :Brian J. Carroll.
其他題名:	boost the quality and quantity of leads to increase your ROI
作者:	Carroll, Brian J.
出版者:	New York :McGraw-Hill,c2006.
面頁冊數:	xiii, 218 p. :ill.
標題:	Sales management.
電子資源:	Click for full text (McGrawHill)
ISBN:	0071458972

Lead generation for the complex sale :boost the quality and quantity of leads to increase your ROI
Carroll, Brian J.1970-.

Lead generation for the complex sale :boost the quality and quantity of leads to increase your ROI[electronic resource] /Brian J. Carroll. - New York :McGraw-Hill,c2006. - xiii, 218 p. :ill.

Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.

ISBN: 0071458972

LCCN: 2005020712Subjects--Topical Terms:

199447
Sales management.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5438.4 / .C365 2006

Dewey Class. No.: 658.8/1

Lead generation for the complex sale :boost the quality and quantity of leads to increase your ROI
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