Consumers.
Overview
| Works: | 17 works in 10 publications in 10 languages | |
|---|---|---|
Titles
The world of goods :towards an anthropology of consumption : with a new introduction /
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(Language materials, printed)
Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing
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(Electronic resources)
Karma queens, geek gods, & innerpreneurs :meet the 9 consumer types shaping today's marketplace
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(Electronic resources)
Virtual worlds and e-commercetechnologies and applications for building customer relationships /
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(Electronic resources)
Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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(Electronic resources)
The monetary value of timewhy traditional accounting systems make customers wait /
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(Electronic resources)
Exploring omnichannel retailingcommon expectations and diverse realities /
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(Electronic resources)
Context and cognition in consumer psychologyhow perception and emotion guide action /
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(Electronic resources)
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