Relationship marketing - Textbooks.

Principles of customer relationship management / by: (書目-語言資料,印刷品)

Voice-of-the-Customer Marketing : A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay  by: (書目-電子資源)

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference by: (書目-電子資源)

Creating a sustainable brand :a guide to growing thesustainability top line / by: (書目-電子資源)

Financial and economic tools used in the world hospitality industryproceedings of the 5th International Conference on Management and Technology in Knowledge, Service, Tourism and Hospitality 2017 (SERVE 2017), 21-22 October 2017 & 30 November 2017, Bali, Indonesia / by: (書目-電子資源)

Relationship marketing

Marketing.

Business Strategy/Leadership.

Tourism

Customer relations

Sales/Distribution/Call Center/Customer Service.

Customer loyalty

Sustainability

Hospitality

Marketing

Economics/Management Science.

Branding (Marketing)