Consumers - Cross-cultural studies.

Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization / by: (書目-電子資源)

Transcultural marketing for incremental and radical innovation / by: (書目-電子資源)

Handbook of research on effective marketing in contemporary globalism / by: (書目-電子資源)

Transcultural encounters in knowledge production and consumption by: (書目-電子資源)

Parametric and nonparametric statistics for sample surveys and customer satisfaction data by: (書目-電子資源)

BUSINESS & ECONOMICS / Management Science

New products

Sociology of Culture.

Consumers

Brand name products

Consumer behavior

Statistical Theory and Methods.

BUSINESS & ECONOMICS / Industrial Management

Consumers.

Cultural Studies.

Market surveys.

BUSINESS & ECONOMICS / Organizational Behavior

Brand name products.

BUSINESS & ECONOMICS / Management

Social Sciences.

Computational Mathematics and Numerical Analysis.

Branding (Marketing)

Consumer behavior.

Marketing

Statistics.

Probability and Statistics in Computer Science.

International and Comparative Education.

Consumer satisfaction.