Kaufmann, Hans Ruediger, (1958-)
Overview
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Titles
Handbook of research on consumerism in business and marketing :concepts and practices /
by:
Kaufmann, Hans Ruediger, (1958-); Panni, Mohammad Fateh Ali Khan, (1981-)
(Electronic resources)
Customer-centric marketing strategiestools for building organizational performance /
by:
IGI Global.; Kaufmann, Hans Ruediger, (1958-); Panni, Mohammad Fateh Ali Khan, (1981-)
(Electronic resources)
Encouraging participative consumerism through evolutionary digital marketingemerging research and opportunity /
by:
Kaufmann, Hans Ruediger, (1958-); Manarioti, Agapi, (1979-)
(Electronic resources)