Brand name products.
概要
作品: | 61 作品在 21 項出版品 21 種語言 |
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書目資訊
Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /
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The brand gap :how to bridge the distance between business strategy and design : a whiteboard overview /
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Designing brand identity :a complete guide to creating, building, and maintaining strong brands /
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Intellectual property management :the role of technology-brands in the appropriation of technological innovation /
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IMC, the next generationfive steps for delivering value and measuring financial returns /
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How to succeed at retailwinning case studies and strategies for retailers and brands /
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Living the brandhow to transform every member of your organization into a brand champion ; in association with Marketing /
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The brand called you :create a personal brand that wins attention and grows your business
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Global brand integrity management :how to protect your product in today's competitive environment
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Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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Brand romance :using the power of high design to build a lifelong relationship with your audience /
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Building brand identity in the age of social mediaemerging research and opportunities /
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