Brand name products.
Overview
Works: | 61 works in 21 publications in 21 languages |
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Titles
Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /
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Inclusive branding :the why and how of a holistic approach to brands /
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Brand manners :how to create the self-confident organisation to live the brand /
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The brand gap :how to bridge the distance between business strategy and design : a whiteboard overview /
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Designing brand identity :a complete guide to creating, building, and maintaining strong brands /
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Intellectual property management :the role of technology-brands in the appropriation of technological innovation /
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IMC, the next generationfive steps for delivering value and measuring financial returns /
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(Electronic resources)
How to succeed at retailwinning case studies and strategies for retailers and brands /
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Brain tattooscreating unique brands that stick in your customers' minds /
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From brand vision to brand evaluationthe strategic process of growing and strengthening brands building and sustaining brands /
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(Electronic resources)
Living the brandhow to transform every member of your organization into a brand champion ; in association with Marketing /
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(Electronic resources)
Brand new justicehow branding places and products can help the developing world /
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(Electronic resources)
The brand called you :create a personal brand that wins attention and grows your business
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Global brand integrity management :how to protect your product in today's competitive environment
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The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
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Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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Brand romance :using the power of high design to build a lifelong relationship with your audience /
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(Electronic resources)
The corporate reputation of multinational corporationsan analysis of consumers' perceptions of corporate reputation and its effects across nations /
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Building brand identity in the age of social mediaemerging research and opportunities /
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(Electronic resources)
Digital marketing strategies for value co-creationmodels and approaches for online brand communities /
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(Electronic resources)
Financial information and brand valuereflections, challenges and limitations /
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(Electronic resources)
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