New products - Marketing.
Overview
| Works: | 18 works in 7 publications in 7 languages | |
|---|---|---|
Titles
Strategic technology management :building bridges between sciences, engineering, and business management /
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(Language materials, printed)
Product idea to product success :a complete step-by-step guide to making money from your idea /
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(Language materials, printed)
Product developmenta structured approach to consumer product development, design, and manufacture /
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(Electronic resources)
Strategic technology management :building bridges between sciences, engineering and business management /
by:
(Language materials, printed)
The distribution trapkeeping your innovations from becoming commodities /
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(Electronic resources)
Strategic technology managementbuilding bridges between sciences, engineering and business management /
by:
(Electronic resources)
Value chain marketinga marketing strategy to overcome immediate customer innovation resistance /
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(Electronic resources)
Product developmenta structured approach to consumer product development, design, and manufacture /
by:
(Electronic resources)
Innovation equity :assessing and managing the monetary value of new products and services /
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(Language materials, printed)
Emerging markets from a multidisciplinary perspectivechallenges, opportunities and research agenda /
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(Electronic resources)
Rock the tech stagehow the best speakers in tech present ideas and pitch products /
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(Electronic resources)
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Subjects