Advertising - Psychological aspects.
Overview
| Works: | 8 works in 5 publications in 5 languages | |
|---|---|---|
Titles
The age of manipulation :the con in confidence, the sin in sincere /
by:
(Language materials, printed)
The advertised mind :groundbreaking insights into how our brains respond to advertising /
by:
(Language materials, printed)
Advertising and the mind of the consumer :what works, what doesn't, and why /
by:
(Language materials, printed)
Seducing the subconsciousthe psychology of emotional influence in advertising /
by:
(Electronic resources)
The psychology of entertainment mediablurring the lines between entertainment and persuasion /
by:
(Electronic resources)
Promoting consumer engagement through emotional branding and sensory marketing
by:
(Electronic resources)
Subjects