Word-of-mouth advertising.
Overview
Works: | 8 works in 4 publications in 4 languages |
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Titles
Building buzz to beat the big boysword-of-mouth marketing for small businesses /
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(Electronic resources)
The seven principles of wom and buzz marketingcrossing the tipping point /
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(Electronic resources)
Managing negative word-of-mouth on social media platformsthe effect of hotel management responses on observers' purchase intention /
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(Electronic resources)
Electronic word of mouth (eWOM) in the marketing contexta state of the art analysis and future directions /
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(Electronic resources)
Measuring electronic word-of-mouth effectivenessdeveloping and applying the eWOM trust scale /
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(Electronic resources)
Subjects