Branding (Marketing) - Management.

Private labelturning the retail brand threat into your biggest opportunity / by: (Electronic resources)

Contemporary brand management / by: (Language materials, printed)

Branding demystifiedplans to payoffs / by: (Electronic resources)

The crucial role of domain knowledge in evaluating early-stage new product ideas by: (Electronic resources)

Designing luxury brandsthe science of pleasing customers' senses / by: (Electronic resources)

Designing luxury brandsthe art and science of creating game-changers / by: (Electronic resources)

Data analytics and influencer marketing for cultivating brand evangelism and affinity by: (Electronic resources)

Branding.

Marketing.

Business and Management.

R & D/Technology Policy.

Luxury goods industry

Brand name products

International Business.

Communication in marketing.

Internet marketing.

Luxury.

Strategic planning.

Behavioral Neuroscience.

Brand name products.

Behavioral Sciences and Psychology.

Retail trade.

Branding (Marketing)

Innovation/Technology Management.

Neurosciences.

Anthropology.

Consumer behavior.

Consumer Behavior.