Social marketing.
Overview
| Works: | 37 works in 21 publications in 21 languages | |
|---|---|---|
Titles
Information campaigns :balancing social values and social change /
by:
(Language materials, printed)
Corporate social responsibility :doing the most good for your company and your cause /
by:
(Language materials, printed)
The art of cause marketing :how to use advertising to change personal behavior and public policy /
by:
(Language materials, printed)
Cause marketing :build your image and bottom line through socially responsible partnerships, programs, and events /
by:
(Language materials, printed)
Robin Hood marketing :stealing corporate savvy to sell just causes /
by:
(Language materials, printed)
Cause-marketing for nonprofits :partner for purpose, passion, and profits /
by:
(Language materials, printed)
Nonprofit and business sector collaboration :social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings /
by:
(Language materials, printed)
The zen of social media marketingan easier way to build credibility, generate buzz, and increase revenue /
by:
(Electronic resources)
The effects of cause-related marketing on customers' attitudes and buying behavior
by:
(Electronic resources)
Dynamics of competitive advantage and consumer perception in social marketing /
by:
(Electronic resources)
Hands-on social marketinga step-by-step guide to designing change for good /
by:
(Electronic resources)
Fundraising with businesses40 new (and improved!) strategies for nonprofits /
by:
(Electronic resources)
Formative research in social marketinginnovative methods to gain consumer insights /
by:
(Electronic resources)
Using social marketing for public emergency preparednesssocial change for community resilience /
by:
(Electronic resources)
Emerging markets from a multidisciplinary perspectivechallenges, opportunities and research agenda /
by:
(Electronic resources)
Corporate social responsibility in Polandstrategies, opportunities and challenges /
by:
(Electronic resources)
Social marketing and its influence on animal origin food product consumption
by:
(Electronic resources)
The promotion of educationa critical cultural social marketing approach /
by:
(Electronic resources)
Social marketing and sustainable development goals (SDGs)case studies for a global perspective /
by:
(Electronic resources)
Show more
Fewer
Subjects