Marketing - Key accounts.
Overview
Works: | 6 works in 3 publications in 3 languages |
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Titles
Key account management and planning :the comprehensive handbook for managing your company's most important strategic asset /
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(Language materials, printed)
Key Account Management in Business-to-Business MarketsAn Assessment of Its Economic Value /
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(Electronic resources)
Business relationship management and marketingmastering business markets /
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(Electronic resources)