Consumers - Psychology.
Overview
Works: | 13 works in 9 publications in 9 languages |
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Titles
Consumer behavior and culture :consequences for global marketing and advertising /
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(Language materials, printed)
Advertising and the mind of the consumer :what works, what doesn't, and why /
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(Language materials, printed)
Personality, design and marketingmatching design to customer personal preferences /
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(Electronic resources)
Quantitative research methods in consumer psychologycontemporary and data driven approaches /
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(Electronic resources)
Sensory marketing in retailan introduction to the multisensory nature of retail stores /
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(Electronic resources)
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