Brand loyalty.

Customer loyaltya guide for time travelers / by: (Electronic resources)

Value creation of firm-established brand communities by: (Electronic resources)

Brand management for international hotels by: (Electronic resources)

Digital engagementinternet marketing that captures customers and builds intense brand loyalty / by: (Electronic resources)

Internal brand management in an international context by: (Electronic resources)

Achieving brand loyalty in China through after-sales serviceswith a particular focus on the influences of cultural determinants / by: (Electronic resources)

Retail brand equity and loyaltyanalysis in the context of sector-specific antecedents, perceived value, and multichannel retailing / by: (Electronic resources)

Exploring the rise of fandom in contemporary consumer culture by: (Electronic resources)

Brand choice and loyaltyevidence from Swiss car registration microdata / by: (Electronic resources)

Brand loyalty.

Marketing.

Hospitality industry

International business enterprises

Business and Management.

Consumer behavior

Brand name products

Internet marketing.

Employee loyalty.

Sales/Distribution.

Market Research/Competitive Intelligence.

Emerging Markets/Globalization.

Engineering Economics, Organization, Logistics, Marketing.

Intangible property

Economics/Management Science.

Branding (Marketing)

Consumer behavior.

Brand choice.

Customer relations.

Service industries.

Online social networks

Product management.

Consumer Behavior.