Internet marketing.
Overview
Works: | 204 works in 94 publications in 94 languages |
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Titles
The Internet marketing plan :the complete guide to instant web presence /
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Constructing usable shopping carts :designing and building great e-commerce applications /
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World Wide Web marketing :integrating the web into your marketing strategy /
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3G marketing on the internet :third generation internet marketing strategies for online success /
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The long tail :why the future of business is selling less of more /
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Marketing without wires :targeting promotions and advertising to mobile device users /
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The complete e-commerce book :design, build & maintain a successful Web-based business /
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Evaluating and improving websites :the tourism destination web watch.
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Information technology in tourism :the Asia-Pacific perspective : a report on WTO Asia-Pacific Conference on Information Technology in Tourism, Kunming, Yunnan Province, China, 8-9 April, 2002.
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Marketing tourism destinations online :strategies for the information age.
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Online marketing success stories :insider secrets from the experts who are making millions on the internet today /
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Search Engine Marketing, Inc. :driving search traffic to your company's web site /
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Pay-per-click search engine marketing handbook :low cost strategies to attracting new customers using Google, Yahoo & other search engines /
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Secrets of online persuasion :capivating the hearts, minds and pocketbooks of thousands using blogs, podcasts and other new media marketing tools /
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How to open & operate a financially successful web-based business :with companion CD-ROM /
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Marketing to the social web :how digital customer communities build your business /
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Net, blogs and rock 'n' roll :how digital discovery works and what it means for consumers, creators and culture /
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The complete guide to E-mail marketing :how to create successful, spam-free campaigns to reach your target audience and increase sales /
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The 7 essential steps to successful eBay marketingcreative strategies to boost profits now /
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How to make money online with eBay, Yahoo!, and Googlea step-by-step guide to using three online services to make one successful business /
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Selling beyond eBayfoolproof ways to reach more customers and make big money on rival online marketplaces /
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EBay powerseller secretsinsider tips from eBay's most successful sellers /
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Mobile marketingachieving competitive advantage through wireless technology /
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How to make a fortune on the Interneta guide for anyone who wants to create a massive - and passive - income for life /
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Mastering Web 2.0 :transform your business using key website and social media tools /
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Always on :advertising, marketing, and media in an era of consumer control
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Make a fortune promoting other people's stuff online :how affiliate marketing can make you rich
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Grow your business with Google AdWords :7 quick and easy secrets for reaching more customers with the world's
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Cybermarketinghow to use the Internet to market your goods and services /
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Cult of analyticsdriving online marketing strategies using Web analytics /
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The business of media distributionmonetizing film, TV and video content in an online world /
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3G marketing on the internetthird generation internet marketing strategies for online success /
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101 ways to promote your real estate web sitefilled with proven internet marketing tips, tools, and techniques to draw real estate buyers and sellers to your site /
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Business-to-business Internet marketingseven proven strategies for increasing profits through internet direct marketing /
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Digital engagementinternet marketing that captures customers and builds intense brand loyalty /
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The eBay marketing bibleeverything you need to know to reach more customers and maximize your profits /
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Social media playbook for businessreaching your online community with Twitter, Facebook, Linkedin, and more /
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Web 2.0 and beyondunderstanding the new online business models, trends, and technologies /
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Return on engagementcontent, strategy and design techniques for digital marketing /
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Search marketing strategiesa marketer's guide to objective driven success from search engine /
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Social media for business101 ways to grow your business without wasting your time /
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The definitive guide to Google AdWordscreate versatile and powerful marketing and advertising campaigns /
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Trust, social relations and engagementunderstanding customer behaviour on the Web /
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World Wide Web marketing :integrating the Internet into your marketing strategy /
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Likeable social media :how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) /
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Transdisciplinary marketing concepts and emergent methods for virtual environments
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Social informationgaining competitive and business advantage using social media tools /
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Managing social media and consumerism :the grapevine effect in competitive markets /
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Content strategy at workreal-world stories to strengthen every interactive project /
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Strategies in e-businesspositioning and social networking in online markets /
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User-generated content and its impact on brandinghow users and communities create and manage brands in social media /
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How to measure digital marketing :metrics for assessing impact and designing success /
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Social media for scientific institutionshow to attract young academics by using social media as a marketing tool /
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Handbook of research on integrating social media into strategic marketing /
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The new rules of marketing & PR :how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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Growth hacker marketing :a primer on the future of PR, marketing, and advertising /
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Everybody writes :your go-to guide to creating ridiculously good content /
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Optimization issues in web and mobile advertisingpast and future trends /
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Social media managementtechnologies and strategies for creating business value /
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Handbook of research on effective advertising strategies in the social media age
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Online consumer behaviortheory and research in social media, advertising, and e-tail /
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The new rules of marketing & PRhow to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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Measuring electronic word-of-mouth effectivenessdeveloping and applying the eWOM trust scale /
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The new advertisingbranding, content, and consumer relationships in the data-driven social media era /
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Encouraging participative consumerism through evolutionary digital marketingemerging research and opportunity /
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Online growth options for retailersthree essays on domestic and international growth strategies with online retailing /
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Introduction to search engine marketing and AdWordsa guide for absolute beginners /
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Social media analytics strategy :using data to optimize business performance /
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Social media analytics strategyusing data to optimize business performance /
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The crucial role of domain knowledge in evaluating early-stage new product ideas
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Intercultural knowledge sharing in MNCsa glocal and inclusive approach in the digital age /
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Building brand identity in the age of social mediaemerging research and opportunities /
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Engineering legitimacyhow institutional entrepreneurs in e-commerce bring fashion companies into the digital age /
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Market driven political advertisingsocial, digital and mobile marketing /
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Digital influenceunleash the power of influencer marketing to accelerate your global business /
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Digital stracticshow strategy met tactics and killed the strategic plan /
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Exploring omnichannel retailingcommon expectations and diverse realities /
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Digital and social media marketingemerging applications and theoretical development /
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Influencer marketing for brandswhat YouTube and Instagram can teach you about the future of digital advertising /
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Social media strategy :marketing, advertising, and public relations in the consumer revolution, third edition /
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Consumer voicethe democratization of consumption markets in the digital age /
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Brand storytelling in the digital agetheories, practice and application /
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Myths of social mediadismiss the misconceptions and use social media effectively in business /
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The art of digital marketing for fashion and luxury brandsmarketspaces and marketplaces /
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Marketing strategy in the digital ageapplying kotler's strategies to digital marketing /
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Drivers of user engagement in influencer brandingan empirical analysis of brand-related user-generated content on Instagram /
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Omni-personal luxuryhow to transform your luxury business for the digital age /
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Achieving business competitiveness in a digital environmentopportunities in e-commerce and online marketing /
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Digital marketing strategies for value co-creationmodels and approaches for online brand communities /
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Influencer marketing strategyhow to create successful influencer marketing /
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Next stop metaversea quick guide to concepts, uses, and potential for research and practice /
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Depicting the consumer of experiential luxuryidentities, values and consumption goals in online reviewer discourse on wine, perfume and chocolate /
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Advertising impact and controlling in content marketingrecognize impact mechanisms, optimize controlling and adapt strategy /
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Practical deep reinforcement learning with Pythonconcise implementation of algorithms, simplified maths, and effective use of TensorFlow and PyTorch /
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Promoting consumer engagement through emotional branding and sensory marketing
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Social media addiction in Generation Z consumersimplications for business and marketing /
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Analysing web traffica case study on artificial and genuine advertisement-related behaviour /
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Advances in data analytics for influencer marketingan interdisciplinary approach /
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