Marketing - Data processing.
Overview
| Works: | 19 works in 10 publications in 10 languages | |
|---|---|---|
Titles
Mastering data mining :the art and science of customer relationship management /
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Data mining techniques :for marketing, sales, and customer relationship management /
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Data mining cookbook :modeling data for marketing, risk and customer relationship management /
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Marketing engineering :computer-assisted marketing analysis and planning /
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Marketing data science :modeling techniques in predictive analytics with R and Python /
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Marketing database analyticstransforming data for competitive advantage /
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Humanizing big data :marketing at the meeting of data, social science and consumer insight /
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Creating value with big data analyticsmaking smarter marketing decisions /
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AI in marketing, sales and servicehow marketers without a data science degree can use AI, big data and bots /
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Basic Python for data management, finance, and marketingadvance your career by learning the most powerful analytical tool /
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Social media analytics strategyusing data to optimize business performance /
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