Public relations.

Leisure services management / by: (書目-語言資料,印刷品)

Reputation management by: (書目-電子資源)

PR - a persuasive industry?spin, public relations, and the shapingof the modern media / by: (書目-電子資源)

Marketing the populist politicianthe demotic democrat / by: (書目-電子資源)

Online public relationsa practical guide to developing an online strategy in the world of social media / by: (書目-電子資源)

Public relations and branding in health communication programs :a case study of a successful campaign / by: (書目-語言資料,印刷品)

100 great PR ideas from leading companies around the world by: (書目-電子資源)

Likeonomics :the unexpected truth behind earning trust, influencing behavior, and inspiring action / by: (書目-語言資料,印刷品)

The four stages of highly effective crisis managementhow to manage the media in the digital age / by: (書目-電子資源)

Managing the public's trust in non-profit organizations by: (書目-電子資源)

Asian perspectives on the development of public relations :other voices / by: (書目-電子資源)

Eastern European perspectives on the development of public relationsother voices / by: (書目-電子資源)

The new rules of marketing & PR :how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / by: (書目-語言資料,印刷品)

Under pressurecoal industry rhetoric and neoliberalism / by: (書目-電子資源)

Managing TV brands with social mediaan empirical analysis of television series brands / by: (書目-電子資源)

Navigating the talent shifthow to build on-demand teams that drive innovation, control costs, and get results / by: (書目-電子資源)

Share this toomore social media solutions for PR professionals / by: (書目-電子資源)

The new rules of marketing & PRhow to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / by: (書目-電子資源)

The PR masterclasshow to develop a public relations strategy that works! / by: (書目-電子資源)

Share thisthe social media handbook for PR professionals / by: (書目-電子資源)

World class communicationhow great CEOs win with the public, shareholders, employees, and the media / by: (書目-電子資源)

Cosmopolitan managersexecutive development that works / by: (書目-電子資源)

Starting up in business networkswhy relationships matter in entrepreneurship / by: (書目-電子資源)

Managing public relations and brand image through social media by: (書目-電子資源)

Trust and reputation management systemsan e-business perspective / by: (書目-電子資源)

Public trust in business by: (書目-電子資源)

Market driven political advertisingsocial, digital and mobile marketing / by: (書目-電子資源)

Corporate diversity communication strategyan insight into American MNCs' online communities and social media engagement / by: (書目-電子資源)

Storytelling in all aspects by: (書目-電子資源)

Pitch perfectraising capital for your startup / by: (書目-電子資源)

Disruption in the boardroomleading corporate governance and oversight into an evolving digital future / by: (書目-電子資源)

The corporate newsroomsteering companies efficiently through communication / by: (書目-電子資源)

The apology impulsehow the business world ruined sorry and why we can't stop saying it / by: (書目-電子資源)

Public relations and advertising theoriesconcepts and practices / by: (書目-電子資源)

Principles of strategic communication by: (書目-電子資源)